Why Hold Off on IMB Implementation?

Ten Reasons Why Mailers Should Delay Implementing the Full Service Intelligent Mail Barcode
* from The Bennett Group

1. Not so much ROI benefit. The current incentives are very low…

2. Passing MERLIN performance verification at the time of mail acceptance may not save the cost of errors….read more

3.The Intelligent Mail barcode requires purchase of scanner equipment, additional software or enhancements of current software will need to be purchased … read more

4.ZIP+4 DPV encoding process produce an Intelligent Mail barcode that appears to be perfectly acceptable...read more

5.Postage statements must be submitted electronically through PostalOne! The GAO has concerns over the safety and reliability of the USPS to protect your security and money...read more

6.The USPS' PostalOne! system crash experienced by mailers from Friday, February 5, 2010 to Tuesday,February 9, 2010 "When the Postal Service's systems crash, it has a significant and costly impact on the mailers' ability to prepare and enter mail." from http://www.postcom.org/

7.Delays have been reported with the access to the FAST system to schedule appointments. http://www.presort.com/?p=230

8.If acceptance issues require rework of a mailing...read more

9.Postal acceptance personnel inducting Intelligent Mail barcode mailings need training and familiarity with new Intelligent Mail barcode mailing procedures. http://www.presort.com/?p=230

10.Programs such as ACS and Confirm with the Intelligent Mail barcode have USPS costs... read more

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Freelancetech Software Blogging Tips

Using the appropriate tiltles and key words in the title to attract search traffic is the first way to start attracting attention.

First, don't use your own name, its not only narcissitic, but also tacky...

• Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
• Post your photos on flickr.
• Encourage your readers to subscribe by RSS.Start at the beginning and take your readers through a months-long education.
• Include comments so your blog becomes a virtual water cooler that feeds itself.Assume that every day is the beginning, because you always have new readers.
• Highlight your best posts on your Squidoo lens.
  Don't include comments, people will cross post their responses.
• Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
• Run no ads.
• Keep tweaking your template to make it include every conceivable bell or whistle.Write about blogging.
• Digest the good ideas of other people, all day, every day.
  Invent a whole new kind of art or interaction.Post on weekdays, because there are more readers.
• Write about a never-ending parade of different topics so you don't bore your readers.Post on weekends, because there are fewer new posts.Don't interrupt your writing with a lot of links.
• Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
• Edit yourself. Ruthlessly.
  
• Give credit to those that inspired, it makes your writing more useful. (Thanks Seth)
• Ping technorati. Or have someone smarter than me tell you how to do it automatically.
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• Write in English.
• Better, write in Chinese.
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Some other blogs with good advice:

http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345dc28a69e2

http://sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html

http://melissawiley.typepad.com/bonnyglen/2006/06/secrets_of_the_.html