IMB is in the Green- incentive to economize your mailing system and get data quality up to par!
New Intelligent Mail barcode specifications will help save space on envelopes and get mail on its correct route with little tolerance for undeliverable addresses.
This eco-friendly move will also put more cash back in your pocket with financial incentives to be compliant when it went into effect on May 11th, 2009.
Now is the time to take a realistic look at your company’s green initiatives and ask whether or not the practices undertaken are “evergreen” – promoting not only environmental conservation, but also sound business practices and solid return on investment so as to be sustainable in good economic conditions as well as bad.
Did you know that six million trees and more than 300 million pounds of paper are wasted each year on undeliverable-as-addressed mail (UAA) Standard class mail? It costs the USPS over two billion dollars annually to process this true “junk mail”. And the cost to mailers is even more dramatic – UAA mail costs direct mailers over six billion dollars a year...
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