Bulk Mail, to Save or not to Save...

Even if your mailing has the required number of mailpieces to qualify for a discount price, you still have to perform some of the work the Postal Service would normally do to receive the discount.

When deciding whether to undertake a commercial mailing, you should consider:

• Your technology and equipment, such as computers and software, will influence the discount services you can use and the time it will take you to complete the work.
• Your budget, the amount of money you spend on a mailing is more than just the cost of postage.
• You should also consider the cost of designing and printing your mailpieces and obtaining a mailing list.
  

If you can’t dedicate the technology or time to a commercial mailing, consider using a mail service provider or retail mailing services, which lets you quickly prepare and send your mailing. As your business grows, your resources may allow you to take advantage of additional discounts.

For more information on the latest trends and cost savings in the Commercial bulk mailing industry, visit our online library of information.

Many of your business expenses can be minimized with better data control and management.

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