The question is whether you have to have Mail.dat in the Basic Category for IMB?
I don't know why end users think you have to have Mail.dat in order to use the IMB. There are two levels, Full Service IMB and Basic IMB. Basic isn't going away at all and will apply to most mailers. Full Service will continue to grow but isn't meant for all mailers. With lower volumes, Full Service is overkill.
May 2011 is the big date for IMB - so what people who have DTM and BCCLE need to know?
Those individuals that are not choosing to be Full Service should know that all "Lite Edition" product users have the Basic IMB available to them and can mail using that IMB. Somehow, somewhere, someone is scaring low volume mailers into thinking they CAN'T mail unless they are going with IMB FS, this is NOT accurate or true. The best place to find additional information related to the Basic IMB would be at ribbs.usps.gov.
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