Monday, October 17, 2011

Steps to Achieving High Data Quality - Data Entry

Maintaining High Data Quality
Step 1 ... Data Quality Point of Entry

Maintaining high data quality is critical to business success. Yet unreliable, outdated, or inaccurate data costs U.S. businesses more than $600 billion annually. Data Quality Software is used to cleanse data, correct addresses, correct contact information, detect duplications, correctly field data, personalize data, merge and validate data saving both time and money.

Each week we will give you pointers on improving your data quality and offer suggestions for the software products which incorporporate these features.

Step 1:
Data Quality Point of Entry Solutions


Real-Time Data Quality Is Critical to ROI. Don’t lose leads from bad data entered on your website, or waste time and money sending mail to non-deliverable addresses. Real-time data solutions will improve the quality of your data at point of entry.

1-10-100 rule

Point of entry data management is ultimately important because of the “1-10-100 rule,” which illustrates the importance of being proactive. The rule states that it costs only $1 to verify a record, $10 to cleanse and de-dupe it after it has been entered, but $100 in potential lost productivity or revenue if nothing at all is done.

While identifying and correcting bad data is important, it is far more cost effective to manage data in real time, at the point of entry. User errors can be costly. Over 25 percent of data problems are because of entry errors by potential customers, and are a major factor in poor data quality. It costs U.S. businesses billions each year, according to The Data Warehousing Institute (TDWI).

The solutions offered by FTI can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data—at point of entry.

Another point of poor data quality is falsified or fraudulent information. Fraud involving identity theft is costing merchants big, an estimated $3.3 billion in 2009, according to Cybersource, a risk management solutions firm.

Up-to-date, correct and consistent data, starting at Point of entry, helps ensure timely deliveries of goods, fast ROI and great customer interactions!

Real time business solutions

Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains. Here are just a few ways FTI can help your business improve data entry data quality:







  1. Point of entry error correction and verification




  2. Deploy reliable deliveries of goods that will produce satisfied customers and generate more profit from repeat business




  3. Match, cleanse, revise and de-dupe data according to defined rules and by cross referencing address, bank, geo-data, telephone numbers and more in batch processing or in real-time




  4. Build a stronger relationship with your customer base through high quality service on the basis of reliable customer information to make each interaction more efficient




  5. Maintain reliable cash flow with a minimal risk of delays in payment or non-payment through precise order and customer data



  6. Geo-coding allows you to offer location pinpointing USPS/CASS encoding to format verified addresses to USPS standard
Data Quality Software Solutions for Point of Entry:






  1. Accumail Frameworks: Validates, corrects and standardizes addresses at point of entry and in batch mode



  2. Mailroom Toolkit Architect: Validate addresses at point-of-entry on website. Clean and update addresses in any database



  3. Mailroom Toolkit Capture: Speed data entry in a variety of applications, such as call centers, CRM systems, accounting packages and more with MailRoom ToolKit Capture. Save time and increase accuracy — enter full addresses with the fewest possible keystrokes



  4. Data Quality Suite:
    Address Object: - Ensure the integrity of your database, catch customer data-input errors, and standardize data for faster processing.
    Email Object: - Verifies, corrects, and standardizes email addresses in batch or at point of entry. Three levels of verification: Syntax, Local Database, and MXlookup.



FTI is unique because we offer a choice of data quality software and can provide on-site or online training that matches the specific requirements of your business! We will match the price of any authorized dealer to give the BEST PRICE GUARANTEE, saving your business time and money. Benefit from our experience in mailing software to find the best solution for your business. We offer the best price, best service and best certified training.




Best Price - Best Service - Best Training




For additional information contact FTI at:




888-970-9944





e-mail at fti@freelancetech.com

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