Data Quality Point of Entry Solutions

Real-Time Data Quality Is Critical to ROI

Don’t lose leads from bad data entered on your website, or waste time and money sending mail to non-deliverable addresses. Freelance Technologies (FTI) has real-time data solutions that will improve the quality of your data at point of entry. Think in ecological terms, of stopping contaminated water at its source, and how this is less costly and more effective than letting a polluted river contaminate the lake or ocean we depend on for survival.

1-10-100 rule

Point of entry data management is ultimately important because of the “1-10-100 rule,” which illustrates the importance of being proactive. The rule states that it costs only $1 to verify a record, $10 to cleanse and de-dupe it after it has been entered, but $100 in potential lost productivity or revenue if nothing at all is done. While identifying and correcting bad data is important, it is far more cost effective to manage data in real time, at the point of entry.

User errors can be costly

Over 25 percent of data problems are because of entry errors by potential customers, a major factor in poor data quality, costing U.S. businesses billions each year, according to The Data Warehousing Institute (TDWI). The solutions offered by FTI can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data—at point of entry.

Another point of frustration is falsified or fraudulent information. Fraud involving identity theft is costing merchants big, an estimated $3.3 billion in 2009, according to Cybersource, a risk management solutions firm. The data quality solutions offered by FTI can help you to turn data management from a liability into a selling point with correct, complete and duplicate-free data.

Improving data quality helps you to operate your online applications successfully. Up-to-date, correct and consistent data, starting at Point of entry, helps ensure timely deliveries of goods, fast ROI and great customer interactions! Catch errors at point of entry, before they enter your database.

Real time business solutions

Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains. Here are just a few ways FTI can help your business improve data entry data quality:

• Point of entry error correction and verification
• Deploy fast, reliable deliveries of goods that will produce satisfied customers and generate more profit from repeat business
• Shorter, more efficient forms encourage a higher volume of response
• Match, cleanse, revise and de-dupe data according to defined rules and by cross referencing address, bank, geo-data, telephone numbers and more in batch processing or in real-time
• Build a stronger relationship with your customer base through high quality service on the basis of reliable customer information to make each interaction more efficient
• Maintain reliable cash flow with a minimal risk of delays in payment or non-payment through precise order and customer data
• Geo-coding allows you to offer location pinpointing
• USPS/CASS encoding to format verified addresses to USPS standard

FTI has ecommerce, small business and enterprise level solutions based on a thorough understanding of the data quality market to give you the necessary information to make a good business decision that will ensure effective implementation of your specific requirements. For more information about data quality software, contact FTI at 888-970-9944 or via email at fti@freelancetech.com