E-Commerce Data Quality

E-Commerce Success Starts with Point of Entry Data Quality

Online businesses and e-commerce enterprises have one major difference from other business applications because they rely on end users to correctly submit information. Data input is carried out directly by the prospective customer and not by trained personnel. Input errors, whether deliberate or inadvertent, are a frequent occurrence. These errors have a significant impact on expediting transactions and generating dependable cash flow.

Another significant impact is falsified or fraudulent information. E-Commerce fraud involving identity theft is costing merchants big, an estimated $3.3 billion in 2009, according to Cybersource, a risk management solutions firm. Integrated data quality solutions help turn e-commerce data management from a liability into a selling point with validated, complete and duplicate-free data.

Freelance Technologies (FTI) specializes in matching businesses with the cost-effective data quality solutions, and has multi-platform software from SAP, Melissa Data, BCC Software, Satori, Datatech Smartsoft, Trillium and Lorton Data. These range from enterprise level integrated solutions to web services designed for small businesses and optimum ROI. Here are just a few ways these data quality solutions help e-business:

• Point of entry address data correction and verification


• Deploy fast, reliable deliveries of goods that will produce satisfied customers and generate more profit from repeat business


• Match, cleanse, revise and de-dupe data according to defined rules and by cross referencing address, bank, geo-data, telephone numbers and more in batch processing or in real-time


• Build a stronger relationship with your customer base through high quality service on the basis of reliable customer information to make each interaction more efficient


• Maintain reliable cash flow with a minimal risk of delays in payment or non-payment through precise order and customer data
  
• Geo-coding allows you to offer location pinpointing


• USPS CASS encoding to format verified addresses to USPS standard

Improving data quality helps you to operate your e-commerce applications and online shop successfully. Up-to-date, correct and consistent data, starting at Point of Entry, helps ensure timely deliveries of goods, fast ROI and great customer interactions! Catch errors before they enter your database.

More than 25 percent of data problems are caused by entry error problems by potential customers, a major factor in poor data quality, costing U.S. businesses more than $600 billion each year according to The Data Warehousing Institute (TDWI). Data Quality solutions can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data. Some features include:

• Change-of-address updates ensure timely and efficient delivery


• Presort and Barcode features save on postage


• Address Correction to add missing elements and correct spelling


• Address Standardization to ensure conformance and deliverability


• Global Data Validation to confirm that the address exists in the appropriate database as a delivery point


• Data Fielding & Parsing allows correct processing


• Intelligent or Fuzzy Duplicate Detection (de-duping) makes duplicate records easier to find and consolidate


• Web Based Applications/Integrated Solutions make data cleansing user friendly

The solutions offered by FTI can help you lower the costs of sales, marketing and customer service by cleaning your database of inaccurate or incomplete contact data, from point of entry all the way through measuring customer satisfaction. We offer the following software options:

Real-Time Address Correction:

• Accumail Frameworks / Verify


• Data Quality Suite


• MailRoom ToolKit Capture

Address Duplicate Detection Software (De-Duping):

• Match Up


• Match IT

Data Fielding and Parsing Software (Database Tools):

• Name Object


• Personator


• Right Fielder


• StyleList

Integrated Solutions:

• Data Quality Management SDK


• AccuMail Frameworks / Verify


• Data Quality Suite


• MailRoom ToolKit Architect

FTI has ecommerce, small business and enterprise level software and a thorough understanding of the data quality market to ensure the correct choice of the most cost-effective solution for your specific requirements. For more information about data quality software, contact FTI at 888-970-9944 or via email at fti@freelancetech.com