Variable Data Printing Increases ROI

Variable Data Printing transforms your business!

Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or mailing list.

Today's media-rich environment supports a wide array of communication channels, including print, e-mail, websites, radio, video, and wireless devices. While this mix offers great versatility, it also increases the volume of messages vying for consumers' attention. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This depends on the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.

• Increase response rates
• Stand out from competition
• Deliver high quality, personalized graphically rich advertising
• Target specific recipients in their preferred method of communications

Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.

Transform your business documents into advertising vehicles!

Users in a wide range of industries and markets have adopted variable data printing. Its appeal is not limited to personalized direct mail, but can add value to almost any business document, transactional or promotional or a combination of both. Freelance Technologies (FTI) offers work-flow management tools for creation and printing of transactional and promotional variable content documents as well as advanced automated distribution. Use variable data to enhance bills, invoices, coupons, labels, postcards, fliers and much more. In each application, intelligent documents increase the usability of existing business information, and work-flow automation makes the production process efficient, accurate and affordable.

• PrintShop Mail is an efficient and user friendly stand alone professional software tool which makes personalized printing quick and easy.
  
• The PlanetPress Suite provides a suite of software modules to enable easy creation, printing and distribution of documents and automated work-flow features.
  
• PrintShop Web provides publication and print automation software utilized to effectively manage promotional printing flows while streamlining customer interaction, combining the benefits of Variable Information (VI) with On-Demand Printing.
  
• New Leaf offers design and placement customization to personalize mailings.
  

VDP is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. FTI specializes in matching businesses with the cost-effective data quality solutions, and has multi-platform software BCC Software, Objectif Lune and JetLetter. Variable Data Software allows you to optimize the billing process, saving you time and earning money.

We offer a variety of documentation software services that each provide unique, specific capabilities for your business development. Learn more about the variable data marketplace and give us a call to find a solution tailored to your needs.

Call today for a free consultation to find out more information about data quality software. Contact FTI at 888-970-9944 or via email at fti@freelancetech.com.