Customer Relationship Management (CRM) Data Quality ROI

Data Quality Software & CRM Systems: Exponential ROI and Optimized Business Performance

Your Customer Relationship Management (CRM) database is critical to business success. Strengthening your relationships with existing customers and acquiring new customers cost-effectively is most pivotal aspect of increasing return on investment (ROI) and maintaining existing revenues. It can cost 5 to 6 times as much to attract new customers than to keep current clients satisfied. Data quality is crucial to the performance of your CRM system. It is far less expensive than losing good customers due to poor data quality.

Beyond the basic ROI, poor data quality can also affect customer satisfaction, reputation or even strategic decisions. Even with well-paid and trained personnel, input errors are a frequent occurrence. These errors have a significant impact on expediting transactions and generating dependable cash flow.

Freelance Technologies (FTI) specializes in matching businesses with the cost-effective data quality solutions, and has multi-platform software from SAP, Melissa Data, BCC Software, Satori, Datatech Smartsoft, Trillium and Lorton Data. These range from enterprise level integrated solutions to web services designed for small businesses and optimum ROI. Here are just a few ways these data quality solutions enhance CRM systems:

• Point of entry error correction and verification
  
• Stronger customer relationships through high quality service using reliable data


• More effective customer interaction and optimized fulfillment processes
  
• Maintain reliable cash flow with a minimal risk of delays in payment using validated customer information
  
• Make informed business decisions through up-to-date and precise reporting
  
• More precise data for better analysis of consumer behavior and resulting increase of upselling and cross-selling potential.


• Deploy effective, cost-efficient marketing campaigns through goal-directed address selection and correct, complete data for mailing campaigns
  
• Transfer data from existing data sources and with ongoing monitoring of new entries and changes

Improving data quality helps streamline your CRM process whether it is a call center, retail shop or online interface. Up-to-date, correct and consistent data helps ensure timely deliveries of goods and great customer interactions. Catch errors at point of entry, before they enter your database. Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains.

Data Quality solutions can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data. Some features include:

• Change-of-address updates ensure timely and efficient delivery through USPS/CASS
  
• Presort and Barcode features available to save on postage
  
• Address Correction to add missing elements and correct spelling
  
• Address Standardization to ensure conformance and deliverability
  
• Global Data Validation to confirm that the address exists in the appropriate database as a delivery point
  
• Data Fielding & Parsing allows a seamless transactions in CRM systems
  
• Intelligent or Fuzzy Duplicate Detection (de-duping) makes duplicate records easier to find and consolidate

FTI has data quality solutions for CRM systems from small business through the enterprise level and a thorough understanding of the data quality market to ensure the most cost-effective solution for your business requirements. Here are just some of the solutions FTI offers:

Address Correction:

• Accumail Frameworks / Verify
  
• Data Quality Suite
  
• MailRoom ToolKit Capture

Address Duplicate Detection Software (De-Duping):

• Match Up
  
• matchIT

Data Fielding and ParsingSoftware (Database Tools):

• Name Object
  
• Personator
  
• Right Fielder
  
• StyleList

Integrated Solutions:

• Data Quality Management SDK
  
• AccuMail Frameworks / Verify


• Data Quality Suite
  
• MailRoom ToolKit Architect

Don’t lose leads or customers from bad data in your CRM, or waste time and money sending mail or products to non-deliverable addresses. Call today for a free consultation to find out more information about data quality software. Contact FTI at 888-970-9944 or via email at fti@freelancetech.com.