Increasingly, retailers are realizing that timely access to accurate operational information is crucial for gaining market share and improving bottom line performance. Whether it be for new market introductions, mergers and acquisitions or to target consumers in specific and more strategic ways, the need for a consistent data foundation has never been greater. Those who are able to consistently maintain quality information about their products, business processes and markets are assured an edge over competition.
Regardless of the size of the retail operation, improving data quality helps streamline business processes. Up-to-date, accurate and consistent data helps ensure timely deliveries of goods and better customer interactions. Catch errors at point of entry, before they enter your database. Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains. Integrating data quality tools at the point of entry can eliminate these problems.
Strengthening your relationships with existing customers and acquiring new customers cost-efficiently is most pivotal aspect of increasing ROI and maintaining existing revenues. It can cost five to six times as much to attract new customers than to keep current clients satisfied. Poor data quality affects customer satisfaction, reputation and even strategic decisions. Time and cost savings alone are a significant benefit to be gained from appropriate data quality software tools.
Freelance Technologies (FTI) specializes in matching businesses with the cost-effective data quality solutions from SAP, BCC Software, Lorton Data, Melissa Data, Satori and Datatech Smartsoft. These range from enterprise level integrated solutions to web services designed for small businesses and optimum ROI.
Data Quality software can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data. Here are just a few ways these software tools can improve business:
- Point of Entry Address Correction and Verification to add missing elements, correct spelling, etc.
- Address Standardization to ensure conformance and deliverability
- Change-of-Address updates on a timely basis
- Presort features available to save on postage
- Data Fielding & Parsing allows a seamless transactions in CRM systems
- Intelligent or Fuzzy Duplicate Detection (de-duping) makes duplicate records easier to find and consolidate
Address Correction
- Accumail Frameworks / Verify
- Data Quality Suite
- MailRoom ToolKit Capture
Address Duplicate Detection Software (De-Duping):
- Match Up
- matchIT
Data Fielding and ParsingSoftware (Database Tools):
- Name Object
- Personator
- Right Fielder
- StyleList
Integrated Solutions:
- Data Quality Management SDK
- AccuMail Frameworks / Verify
- Data Quality Suite
- MailRoom ToolKit Architect
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