Variable Data Printing Increases ROI

Variable Data Printing transforms your business!

Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or mailing list.

Today's media-rich environment supports a wide array of communication channels, including print, e-mail, websites, radio, video, and wireless devices. While this mix offers great versatility, it also increases the volume of messages vying for consumers' attention. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This depends on the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.

• Increase response rates
• Stand out from competition
• Deliver high quality, personalized graphically rich advertising
• Target specific recipients in their preferred method of communications

Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.

Transform your business documents into advertising vehicles!

Users in a wide range of industries and markets have adopted variable data printing. Its appeal is not limited to personalized direct mail, but can add value to almost any business document, transactional or promotional or a combination of both. Freelance Technologies (FTI) offers work-flow management tools for creation and printing of transactional and promotional variable content documents as well as advanced automated distribution. Use variable data to enhance bills, invoices, coupons, labels, postcards, fliers and much more. In each application, intelligent documents increase the usability of existing business information, and work-flow automation makes the production process efficient, accurate and affordable.

• PrintShop Mail is an efficient and user friendly stand alone professional software tool which makes personalized printing quick and easy.
  
• The PlanetPress Suite provides a suite of software modules to enable easy creation, printing and distribution of documents and automated work-flow features.
  
• PrintShop Web provides publication and print automation software utilized to effectively manage promotional printing flows while streamlining customer interaction, combining the benefits of Variable Information (VI) with On-Demand Printing.
  
• New Leaf offers design and placement customization to personalize mailings.
  

VDP is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. FTI specializes in matching businesses with the cost-effective data quality solutions, and has multi-platform software BCC Software, Objectif Lune and JetLetter. Variable Data Software allows you to optimize the billing process, saving you time and earning money.

We offer a variety of documentation software services that each provide unique, specific capabilities for your business development. Learn more about the variable data marketplace and give us a call to find a solution tailored to your needs.

Call today for a free consultation to find out more information about data quality software. Contact FTI at 888-970-9944 or via email at fti@freelancetech.com.

Retail Data Quality Software Solutions

Retailers are challenged with fast-paced markets and constantly changing business environments; Data Quality Helps Keep Revenues On Track

Increasingly, retailers are realizing that timely access to accurate operational information is crucial for gaining market share and improving bottom line performance. Whether it be for new market introductions, mergers and acquisitions or to target consumers in specific and more strategic ways, the need for a consistent data foundation has never been greater. Those who are able to consistently maintain quality information about their products, business processes and markets are assured an edge over competition.

Regardless of the size of the retail operation, improving data quality helps streamline business processes. Up-to-date, accurate and consistent data helps ensure timely deliveries of goods and better customer interactions. Catch errors at point of entry, before they enter your database. Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains. Integrating data quality tools at the point of entry can eliminate these problems.

Strengthening your relationships with existing customers and acquiring new customers cost-efficiently is most pivotal aspect of increasing ROI and maintaining existing revenues. It can cost five to six times as much to attract new customers than to keep current clients satisfied. Poor data quality affects customer satisfaction, reputation and even strategic decisions. Time and cost savings alone are a significant benefit to be gained from appropriate data quality software tools.

Freelance Technologies (FTI) specializes in matching businesses with the cost-effective data quality solutions from SAP, BCC Software, Lorton Data, Melissa Data, Satori and Datatech Smartsoft. These range from enterprise level integrated solutions to web services designed for small businesses and optimum ROI.

Data Quality software can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data. Here are just a few ways these software tools can improve business:

• Point of Entry Address Correction and Verification to add missing elements, correct spelling, etc.
  
• Address Standardization to ensure conformance and deliverability
  
• Change-of-Address updates on a timely basis
  
• Presort features available to save on postage
  
• Data Fielding & Parsing allows a seamless transactions in CRM systems
  
• Intelligent or Fuzzy Duplicate Detection (de-duping) makes duplicate records easier to find and consolidate

It is still common to see retailers' data created and maintained in various applications which are not integrated. Worse yet is the typical scenario where data has been duplicated in spreadsheets in order to address specific analysis requirements. Data that lacks integrity, timeliness, consistency and accuracy may result in decisions that are based on bad information and many times too late to have desired results. FTI provides many data quality options that can be tailored to meet your business needs:

Address Correction

• Accumail Frameworks / Verify
  
• Data Quality Suite
  
• MailRoom ToolKit Capture

Address Duplicate Detection Software (De-Duping):

• Match Up
  
• matchIT

Data Fielding and ParsingSoftware (Database Tools):

• Name Object
  
• Personator
  
• Right Fielder
  
• StyleList

Integrated Solutions:

• Data Quality Management SDK
  
• AccuMail Frameworks / Verify
  
• Data Quality Suite
  
• MailRoom ToolKit Architect

Don’t lose leads or customers from bad data in your CRM, or waste time and money sending mail or products to non-deliverable addresses. Call today for a free consultation to find out more information about data quality software. Contact FTI at 888-970-9944 or via email at fti@freelancetech.com.

Customer Relationship Management (CRM) Data Quality ROI

Data Quality Software & CRM Systems: Exponential ROI and Optimized Business Performance

Your Customer Relationship Management (CRM) database is critical to business success. Strengthening your relationships with existing customers and acquiring new customers cost-effectively is most pivotal aspect of increasing return on investment (ROI) and maintaining existing revenues. It can cost 5 to 6 times as much to attract new customers than to keep current clients satisfied. Data quality is crucial to the performance of your CRM system. It is far less expensive than losing good customers due to poor data quality.

Beyond the basic ROI, poor data quality can also affect customer satisfaction, reputation or even strategic decisions. Even with well-paid and trained personnel, input errors are a frequent occurrence. These errors have a significant impact on expediting transactions and generating dependable cash flow.

Freelance Technologies (FTI) specializes in matching businesses with the cost-effective data quality solutions, and has multi-platform software from SAP, Melissa Data, BCC Software, Satori, Datatech Smartsoft, Trillium and Lorton Data. These range from enterprise level integrated solutions to web services designed for small businesses and optimum ROI. Here are just a few ways these data quality solutions enhance CRM systems:

• Point of entry error correction and verification
  
• Stronger customer relationships through high quality service using reliable data


• More effective customer interaction and optimized fulfillment processes
  
• Maintain reliable cash flow with a minimal risk of delays in payment using validated customer information
  
• Make informed business decisions through up-to-date and precise reporting
  
• More precise data for better analysis of consumer behavior and resulting increase of upselling and cross-selling potential.


• Deploy effective, cost-efficient marketing campaigns through goal-directed address selection and correct, complete data for mailing campaigns
  
• Transfer data from existing data sources and with ongoing monitoring of new entries and changes

Improving data quality helps streamline your CRM process whether it is a call center, retail shop or online interface. Up-to-date, correct and consistent data helps ensure timely deliveries of goods and great customer interactions. Catch errors at point of entry, before they enter your database. Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains.

Data Quality solutions can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data. Some features include:

• Change-of-address updates ensure timely and efficient delivery through USPS/CASS
  
• Presort and Barcode features available to save on postage
  
• Address Correction to add missing elements and correct spelling
  
• Address Standardization to ensure conformance and deliverability
  
• Global Data Validation to confirm that the address exists in the appropriate database as a delivery point
  
• Data Fielding & Parsing allows a seamless transactions in CRM systems
  
• Intelligent or Fuzzy Duplicate Detection (de-duping) makes duplicate records easier to find and consolidate

FTI has data quality solutions for CRM systems from small business through the enterprise level and a thorough understanding of the data quality market to ensure the most cost-effective solution for your business requirements. Here are just some of the solutions FTI offers:

Address Correction:

• Accumail Frameworks / Verify
  
• Data Quality Suite
  
• MailRoom ToolKit Capture

Address Duplicate Detection Software (De-Duping):

• Match Up
  
• matchIT

Data Fielding and ParsingSoftware (Database Tools):

• Name Object
  
• Personator
  
• Right Fielder
  
• StyleList

Integrated Solutions:

• Data Quality Management SDK
  
• AccuMail Frameworks / Verify


• Data Quality Suite
  
• MailRoom ToolKit Architect

Don’t lose leads or customers from bad data in your CRM, or waste time and money sending mail or products to non-deliverable addresses. Call today for a free consultation to find out more information about data quality software. Contact FTI at 888-970-9944 or via email at fti@freelancetech.com.

E-Commerce Data Quality

E-Commerce Success Starts with Point of Entry Data Quality

Online businesses and e-commerce enterprises have one major difference from other business applications because they rely on end users to correctly submit information. Data input is carried out directly by the prospective customer and not by trained personnel. Input errors, whether deliberate or inadvertent, are a frequent occurrence. These errors have a significant impact on expediting transactions and generating dependable cash flow.

Another significant impact is falsified or fraudulent information. E-Commerce fraud involving identity theft is costing merchants big, an estimated $3.3 billion in 2009, according to Cybersource, a risk management solutions firm. Integrated data quality solutions help turn e-commerce data management from a liability into a selling point with validated, complete and duplicate-free data.

Freelance Technologies (FTI) specializes in matching businesses with the cost-effective data quality solutions, and has multi-platform software from SAP, Melissa Data, BCC Software, Satori, Datatech Smartsoft, Trillium and Lorton Data. These range from enterprise level integrated solutions to web services designed for small businesses and optimum ROI. Here are just a few ways these data quality solutions help e-business:

• Point of entry address data correction and verification


• Deploy fast, reliable deliveries of goods that will produce satisfied customers and generate more profit from repeat business


• Match, cleanse, revise and de-dupe data according to defined rules and by cross referencing address, bank, geo-data, telephone numbers and more in batch processing or in real-time


• Build a stronger relationship with your customer base through high quality service on the basis of reliable customer information to make each interaction more efficient


• Maintain reliable cash flow with a minimal risk of delays in payment or non-payment through precise order and customer data
  
• Geo-coding allows you to offer location pinpointing


• USPS CASS encoding to format verified addresses to USPS standard

Improving data quality helps you to operate your e-commerce applications and online shop successfully. Up-to-date, correct and consistent data, starting at Point of Entry, helps ensure timely deliveries of goods, fast ROI and great customer interactions! Catch errors before they enter your database.

More than 25 percent of data problems are caused by entry error problems by potential customers, a major factor in poor data quality, costing U.S. businesses more than $600 billion each year according to The Data Warehousing Institute (TDWI). Data Quality solutions can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data. Some features include:

• Change-of-address updates ensure timely and efficient delivery


• Presort and Barcode features save on postage


• Address Correction to add missing elements and correct spelling


• Address Standardization to ensure conformance and deliverability


• Global Data Validation to confirm that the address exists in the appropriate database as a delivery point


• Data Fielding & Parsing allows correct processing


• Intelligent or Fuzzy Duplicate Detection (de-duping) makes duplicate records easier to find and consolidate


• Web Based Applications/Integrated Solutions make data cleansing user friendly

The solutions offered by FTI can help you lower the costs of sales, marketing and customer service by cleaning your database of inaccurate or incomplete contact data, from point of entry all the way through measuring customer satisfaction. We offer the following software options:

Real-Time Address Correction:

• Accumail Frameworks / Verify


• Data Quality Suite


• MailRoom ToolKit Capture

Address Duplicate Detection Software (De-Duping):

• Match Up


• Match IT

Data Fielding and Parsing Software (Database Tools):

• Name Object


• Personator


• Right Fielder


• StyleList

Integrated Solutions:

• Data Quality Management SDK


• AccuMail Frameworks / Verify


• Data Quality Suite


• MailRoom ToolKit Architect

FTI has ecommerce, small business and enterprise level software and a thorough understanding of the data quality market to ensure the correct choice of the most cost-effective solution for your specific requirements. For more information about data quality software, contact FTI at 888-970-9944 or via email at fti@freelancetech.com

Data Quality Point of Entry Solutions

Real-Time Data Quality Is Critical to ROI

Don’t lose leads from bad data entered on your website, or waste time and money sending mail to non-deliverable addresses. Freelance Technologies (FTI) has real-time data solutions that will improve the quality of your data at point of entry. Think in ecological terms, of stopping contaminated water at its source, and how this is less costly and more effective than letting a polluted river contaminate the lake or ocean we depend on for survival.

1-10-100 rule

Point of entry data management is ultimately important because of the “1-10-100 rule,” which illustrates the importance of being proactive. The rule states that it costs only $1 to verify a record, $10 to cleanse and de-dupe it after it has been entered, but $100 in potential lost productivity or revenue if nothing at all is done. While identifying and correcting bad data is important, it is far more cost effective to manage data in real time, at the point of entry.

User errors can be costly

Over 25 percent of data problems are because of entry errors by potential customers, a major factor in poor data quality, costing U.S. businesses billions each year, according to The Data Warehousing Institute (TDWI). The solutions offered by FTI can help you lower the costs of sales, marketing and customer service, by cleaning your database of inaccurate or incomplete contact data—at point of entry.

Another point of frustration is falsified or fraudulent information. Fraud involving identity theft is costing merchants big, an estimated $3.3 billion in 2009, according to Cybersource, a risk management solutions firm. The data quality solutions offered by FTI can help you to turn data management from a liability into a selling point with correct, complete and duplicate-free data.

Improving data quality helps you to operate your online applications successfully. Up-to-date, correct and consistent data, starting at Point of entry, helps ensure timely deliveries of goods, fast ROI and great customer interactions! Catch errors at point of entry, before they enter your database.

Real time business solutions

Data cleansing downstream from the point of entry is costly and inefficient. It can increase service lead-times and add unnecessary complexity to your information chains. Here are just a few ways FTI can help your business improve data entry data quality:

• Point of entry error correction and verification
• Deploy fast, reliable deliveries of goods that will produce satisfied customers and generate more profit from repeat business
• Shorter, more efficient forms encourage a higher volume of response
• Match, cleanse, revise and de-dupe data according to defined rules and by cross referencing address, bank, geo-data, telephone numbers and more in batch processing or in real-time
• Build a stronger relationship with your customer base through high quality service on the basis of reliable customer information to make each interaction more efficient
• Maintain reliable cash flow with a minimal risk of delays in payment or non-payment through precise order and customer data
• Geo-coding allows you to offer location pinpointing
• USPS/CASS encoding to format verified addresses to USPS standard

FTI has ecommerce, small business and enterprise level solutions based on a thorough understanding of the data quality market to give you the necessary information to make a good business decision that will ensure effective implementation of your specific requirements. For more information about data quality software, contact FTI at 888-970-9944 or via email at fti@freelancetech.com

ROE Productivity Directly Correlated to Data Quality

According to a recent study, the financial metrics that predict a firm's competitiveness, overall health and profitability can be improved if high quality data is presented concisely and in useful ways to mobile and remote access users.

A study at The University of Texas at Austin in explored the correlation between Return On Equity (ROE) investments in IT and the financial performance of the business, the productivity of employees, and the ability to more accurately plan and forecastreports Julie Langenkamp for Information Management Magazine, Sept/Oct 2010.

The research done in conjunction with the Indian School of Business and sponsored by Sybase found that the cost of increasing effective data is relatively minor compared to the resulting returns. The study of more than 150 Fortune 1000 firms examined issues associated with the quality, accessibility and relevance of data, and how these factors affect the performance of the business.

Results suggest that even marginal investments in IT can have dramatic impact when that technology addresses data quality, usability and intelligence, whether it be using mobility or remote access solutions, analytics or BI solutions, or a combination of technologies.

For more information on how data quality can optimize your business performance, talk to your knowlegable Freelance Technologies Representative today!

We have multiple solutions for a variety of industries and business models. Let us know your business needs and we will provide you with several solutions at the best price available on the market. Read more.

Data Quality ROI

What’s Your Company's Bottom Line on Data Quality?

Poor data quality is a significant problem for many organizations as it can lead to inferior customer service, reduced employee productivity, lost sales opportunities and increased marketing costs.

• What tangible or bottom-line benefits will be realized as a result of data quality management efforts?
• What will data quality management cost?
• What’s the organizational impact of a data quality management project?
• What’s the downside of not pursuing data quality management?
• When is the best time to engage in new data quality initiatives?
• Is data quality management a stand-alone initiative, or should it be pursued in conjunction with other projects, such as customer relationship management?

Ten Good Incentives for Data Quality:

Among the key benefits are improved customer service and relationships, more efficient operations, lower costs and more revenue-generating opportunities. All of these benefits contribute to return on investment.

1. Back-office improvements. Data quality management can lead to benefits such as unified billing, accurate revenue accounting, accurate contract billings, unified credit management and reduced mailing costs.

2. Reduced costs of direct mail/marketing. Companies can decrease the costs associated with direct mail and marketing efforts by having more accurate data.

3. Reduced operating costs. Improved customer data and the consolidation of that data into a single source can lead to significant savings in operations costs for companies.

4. Faster and more accurate billing. Operating a central resource to manage data quality rules, taxonomy, and process enables organizations to keep customer information accurate, consistent and up-to-date, helping to ensure that invoices and other mailings get to customers in a timely manner. And, collections can be expedited with more accuracy in customer information.

5. More effective cross-selling and up-selling. With more accurate and reliable data on customer preferences, interests, and demographics, enterprises can more effectively cross-sell and up-sell their products and services to customers.

6. Better relationships with customers. Organizations with more accurate and reliable information about customers will have better relationships with those customers.

7. Improved customer service. Having accurate and timely information on customer preferences and concerns is vital to providing top-notch service.

8. Front-office improvements. Organizations can unify the corporate Web site with back-office systems, ensuring consistent data from all sources.

9. Improved regulatory/compliance efforts. With greater assurances that customer data is current and correct, companies are more likely to be compliant with government regulations.

10. Bolster privacy efforts. An effective data-quality and customer data management effort can help protect the privacy and security of sensitive customer data.

[source: http://www.oracle.com/master-data-management/roi-from-data-quality-white-paper.pdf]

FTI Expert Data Quality Assessment Strategy

Having high quality information about customers, and their needs, enables enterprises to respond proactively and deliver the products and services customers want. Keeping this data timely, accurate and easy to access throughout the enterprise is a key to improving business success.

Achieving data quality management should be an active strategy for IT executives, CFO's and a high priority goal of organizations looking to optimize heir business operations. When looking for the best investment to fit your organizational needs and also your budget, talk to FTI for honest answers and feedback on the current industry standards and options.

Freelance Technologies, Inc
888-970-9944 (Toll-free)
fti@freelancetech.com

Data Quality Solutions for Mailers

In the esoteric world of data quality, mailers may ask "Why are we discussing Hash Algorithms, and how does this really affect my bottom line?" Beyond the abstract algorithms, the answer can be simple and cost effective... Read More

Data Tools for streamlining business operations provide not only real ROI in terms of productivity and efficiency, but improve your competitive edge in the market. The ability to work effectively with complex data files, or mixed domestic & international data, can provide immediate returns.

• Parsing & Fielding
• Standardization
• Genderization
• De-Duplication
• Address Correction

The ability to work effectively with complex data files, or mixed domestic & international data, can provide immediate returns. Stand-alone or integrated software tools from BCC, Datatech Smartsoft, Melissa Data, Satori and SAP are the answer.

For current information and the latest promotional offers, contact FTI to see which choice is the right solution for your business requirements.

For more information, contact us toll-free at 888-970-9944.

Bulk Mail, to Save or not to Save...

Even if your mailing has the required number of mailpieces to qualify for a discount price, you still have to perform some of the work the Postal Service would normally do to receive the discount.

When deciding whether to undertake a commercial mailing, you should consider:

• Your technology and equipment, such as computers and software, will influence the discount services you can use and the time it will take you to complete the work.
• Your budget, the amount of money you spend on a mailing is more than just the cost of postage.
• You should also consider the cost of designing and printing your mailpieces and obtaining a mailing list.
  

If you can’t dedicate the technology or time to a commercial mailing, consider using a mail service provider or retail mailing services, which lets you quickly prepare and send your mailing. As your business grows, your resources may allow you to take advantage of additional discounts.

For more information on the latest trends and cost savings in the Commercial bulk mailing industry, visit our online library of information.

Many of your business expenses can be minimized with better data control and management.

Give us a Call at 888-970-9944 (Toll Free)

Data Quality Enhances Business Revenues

Make every record count. Discover a wealth of data quality tools that verify addresses and phone numbers, eliminate duplicates and enhance contact data at point-of-entry, in batch, or via the web.

The quality of your contact database has a significant impact on the way you communicate:

• Database Marketing involves customer data integration, where customer data quality matters!
• Data Enhancement Services offer cleansing hygiene maintenance and unified customer solutions.
• Government approved barcode scanners, readers and general barcode solutions help tracking software and mobile management profiling. Data quality tools help verify addresses, phone numbers, and eliminate duplicates at point-of-entry.
• Data Quality tip: avoid sending "junk mail" by keep your customer records updated.
  

Customer data management integration solutions offer enrichment through customer data standardization. With the platform interface of your choice, master data management solutions and logistics management, customer data conversion is your next data mining resource.

Data Quality Software (Data parsing, fielding, genderizing, match consolidation, de-duplication, data extraction, resequencing, address correction and presorting)

AccuMail Gold
Address Object
Global Address
MatchUp
MailRoom Toolkit Architect
MailRoom Toolkit Office
Master Delivery Series
Name Object
Personator
Rightfielder
StreetRite
StyleList

Founded in 1986, Freelance Technologies Inc. (FTI) is a total solutions provider of bulk mail, marketing and data quality tools. FTI helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing.

• Do you want to reach more customers at a lower cost by validating, correcting & enhancing your customer records?
• Do you spend too much time processing data?
• Are you interested in dramatically reducing costs?
• Are your customer touch-points mail, phone and email?
• Would you rather spend valuable human resource time on useful phone calls,not wrong numbers?

Maintaining high data quality is critical to business success. Yet unreliable, outdated, or just plain inaccurate data costs U.S. businesses more than 600 billion dollars annually.

We'll help you reduce telephone and postage costs, eliminate duplicate records, and add missing or incomplete information to your existing business or consumer database for better targeting and a greater response.


CALL OR EMAIL US FOR MORE INFORMATION:
888-970-9944 (Toll-free)
fti@freelancetech.com

Data Quality and Mailing Guide

Learning and understanding of how to save money on necessary business expenses can help boost your business....

Top of the line data management systems for:

• integrating data processing
• excellent customer service
• meet business mailing needs
  

The links above are mailing and data quality reference information that will help you learn how to use mailing and data cleansing to save money on your current expenses. It contains a business information library to inform you about the many options mailing software provides.

Compare Mailing Software Systems

The quality of your data directly affects every component of your business from top management to the bottom line. Data management information systems help steamline tracking of billing, postage, inventory and increase your business earning potential.

Move Update

• NCOA Information
• Move Update Compliant Printers
• NCOA Software
  

Mailing and Data Industry News

• IMB is in the Green
• PCC Updates
• DMM News
• NCOA Latest Information
  

Data Quality

• International Data Quality
• Basic Inormation Data Quality
• Software Comparison
• Bulk mailing 101
• Bulk Mailing Reference Guide
• Basic Inormation
  

Business Information

• Managing Mailing Systems
• Business Mailing Software
• Global Business Management
• Business Organizaton

International Mailing Information

• Mailing Data Quality
• Worldwide Business Management of Data
  

Variable Data Industry

• Transpromotional Documents
• Marketing smart to the right person
• New ways to reach customers
• Direct mail with a new edge

Direct mail software allows you to manage mailing more effectively. Would you like to learn more about increasing your business and marketing potential? Learn More

CALL OR EMAIL FTI FOR MORE INFORMATION:
888-970-9944 (Toll-free)
mailto:fti@freelancetech.com?subject=Move