The Intelligent Mail barcode is the result of the Postal Service’s efforts to develop more robust codes capable of encoding more information, while minimizing the space used on the mailpiece.
The Intelligent Mail barcode offers:
- Continue earning lowest postal rates
- Better customer intelligence
- Free Address Change Service
- Visibility into the mailstream
- More effective returned mail processing
- Better scan rates and improved deliverability
- Better looking mail pieces (fewer barcodes)
- Delivery ConfirmationTM
- Access to new services
What are the real concerns facing Mailers?
Price. In todays market, the biggest concern is how much this will cost or save. The savings can add up if you mail in quantity. Early compliance for the Intelligent Mail barcode discount offers:
$.01 per 1000 pieces of mail Standard
$.03 per 1000 pieces of mail First class
For smaller mailers, there are other incentives. Indirect savings through a more efficient mailing system also save everyone money and peace of mind. As you consider how to implement Intelligent Mail in your company, you should recognize that every approach offers unique solutions:
Saving space on the envelope means less product waste
Less undeliverable mail means higher ROI
A forward thinking green approach will give you marketing advantage
Why should mailers care about the IMB?
Two reasons: First, mailers must be using the Intelligent Mail barcode on their mail as of May 2011 in order to qualify for automation prices. Planet Code bar codes will no longer be in effect after the May 2011 deadline. The second reason is the extra data and tracking capabilities available through IMB. Even basic IMB can track mail and predict delivery dates. Those using Full-Service IMB will receive mail feedback about address quality and get automated address correction information.
Download the new IMB Font Here
USPS IMB Compact for end users if you don't already have the font on your system:
USPS IMB Compact
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