Postal rates increase 2011, many mailers find ways to regroup and redouble their efforts. Despite alleged cost reduction initiatives within the USPS, the facts remain that it will be awhile before any noticable effects hit the market. Meanwhile, lobor costs and other overhead expenses skyrocket.
The US Postal Service is planning a second “summer sale” that will provide a 30% rebate to eligible mailers on some services. The initiative, which will require Postal Regulatory Commission approval, is planned for July 1 through September 30.
The Postal Service expects the sale to generate between 3.3 million and 1.1 billion new mailpieces. Nearly half of the 960 customers enrolled in last year's sale increased their mail volumes, resulting in 1 billion incremental pieces during the sale period with a net revenue contribution of $24 million, according to the USPS.
The overall effect of the combination of cost reduction internally and increase in rates means the brunt of the burden to keep up with the economic changes lies with mailers and their clients. Staying on top of the latest technology and makeing sure savings is passed down to the end user essentially keeps us all in business!
Talk to your Freelance Technologies consultant today to find out what the best deals in mailing software and data quality control are for your business needs.
Call FTI:
888-970-9944 (Toll-free)
mailto:fti@freelancetech.com?subject=Move
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