Is Snail Mail Dead?

The new generations of computer based marketing and ecommerce have, some would say, made having a mailbox obsolete. Has the new wave of online multi-media completely replaced the mother's day card and department store coupon already?

According to sources who follow government policies, the rumors of dropping back to 5-day per week mail service have been denied. Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days per week. The budget's wording explicitly says "six-day delivery and rural delivery of mail continue at not less than 1983 level."

Reporting losses of millions for the first few weeks of 2010, how can the broken business model of the USPS survive? Postal Service reports $592M January loss and all the statistics reported by the DMM support the loss of faith to the new wave of internet-based communication.

There is still a charm associated with receiving something in the mailbox. It adds a personal touch, many say, and in fact, items in hand have a much higher "open" rate than even the most reputable online marketing campaigns.